7 Ways To Use Social Media For Home Selling

By Elizabeth Hines

Want  to  sell  your  home, but don’t know where to start? Ever wondered how social media can make your home listing shine? Then you’ve come to the right place!

Social  media  brings  you  many  possibilities, when it comes to listing your home online. And luckily for you, we’re here to show you 10 of the best ways to market your home by using social media.

Check it out!

1. Take Advantage Of Facebook Ads

Believe  it  or  not,  not only can Facebook Ads get you seller leads,  but  they  can  also  generate  public  interest  in your properties.    Therefore,  rather than send paid traffic to one of  your  properties,   why   not  generate  buyer  leads? That means  getting  more  people  to  opt- in  to  a  sort of home buyers’  guide,  thus  giving  you  higher conversions on paid traffic.

2. Post Professional-Looking Photos

When  posting  online,   people  want  to see quality and originality. When providing photos of your home, you’ll need to make them professional-looking, in order to give you a higher chance of you selling the home. 

With that said, here’s how to provide professional photos of your home:

  • Declutter your home to make it clean and flawless. 

  • Take advantage of the natural lighting. Also, try to shoot on a bright day.

  • Use a high-quality DSLR camera and tripod to stabilize your photos.

  • Edit your photos to remove any unwanted reflections or shadows from the final versions.

3. Create Video Tours On YouTube

Presenting  your  home  on YouTube is another option. Video tours let you spotlight the great things about your home, and lets you get creative in video production.

To reach at least 100 views, market the video by doing the following:

  • Blogging

  • Sharing it on Facebook pages

  • Emailing interested parties (i.e. friends, family, etc.)

  • Embed the video in LinkedIn posts

Once  your  video  reaches  100 views,  you’ll  most likely spot it in Google searches. Don’t forget to add a call-to-action at the end of your video.

4. Post On Pinterest

Pinterest is a great place to not only discover new interests, but also  create  your  own image boards based on any topic, niche, etc. Since each image links back to a website,  be  sure  to   take advantage  by  uploading  photos  of  your  home, which in turn, can link back to your sales listing.

5. Use Local Hashtags On Twitter

Local  hashtags  are  much  more powerful than you think. Using local hashtags on Twitter can help you garner plenty of local leads. Also, time your tweets to go live when people use those hashtags, so that you can get more eyes on the home that you want to sell.

6. Join Local Groups On Pinterest

Pinterest also has local groups that you can join. By joining local groups, you’ll increase your exposure as a real estate website. And who knows? You might score a great collaboration with another home seller or business! In this way, other people on Pinterest can help you gain more exposure by adding pins to the board, which will link back to your home listing.

7. Create A Wait List On Your Blog

Finally, have a wait list posted on your blog. If you haven’t created a blog for your home listing, then now is the time to do so. 

One  of  the  best  ways  to  implement  a  wait list is  through  real estate blogging, which can drive traffic through your social media channels straight to your blog. Afterwards, you can place a sign-up button on the top of your page, asking people to join the waitlist.

Adding a sign-up button does two things for your business:

  • A sign-up button gives you more of an advantage during your listing presentations. You can show other potential buyers that you have a live wait list, which may entice them to react to this time-sensitive offer.

  • The button creates plenty of comfort and trust with your business, in case any buyer was speculating your listing’s legitimacy in the first place. In short, having this button on your page may change their stance.


So, there you have it!

If you’re not on social media marketing your home, then now is the time to do so. You don’t want to miss this spectacular marketing opportunity, especially when listing your home. By using these 7 tips, not only will your home listing be more visible online, but you’ll also soon see leads coming to you to check out your home! 

Good luck!

About The Author

Elizabeth Hines  is  a  writer  at  Research paper writing service.  As  a  digital marketer, he helps companies improve their marketing strategies and concepts. As a content writer, he writes articles about social media, home buying, real estate, and digital advertising.

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