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Unlock the Power of

Coming Soon

Listings

Send your coming soon listings to Zillow, Realtor, Homes, ComeHome (Google Search), etc through MyStateMLS.

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With Coming Soon listings being the new buzz word in real estate, MyStateMLS gives you the ability to say that you are sending your pre‑listings to Zillow, Realtor, Homes, etc. Don't miss out on opportunities because your brokerage isn't sending coming soon listings to 'the right site'.

Why Coming Soon Matters

Why "Coming Soon" Listings Matter

The momentum behind coming‑soon listings has exploded as industry leaders recognize that consumers crave transparency and choice. Sellers want to test the market and gauge interest before officially going live, buyers want a fair shot at properties that might otherwise remain hidden, and agents know that the first impression of a listing often determines its trajectory.

  • Transparency & Choice

    Sellers can evaluate interest and feedback prior to launch while buyers discover hidden gems.

  • Market Momentum

    Pre‑marketing builds buzz and sets your listing up for success when it officially goes live.

  • Fair Opportunity

    Give every buyer a fair shot rather than limiting exposure to private networks.

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Join over 75,000 real estate professionals nationwide!

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Trusted By:

The Realty Alliance EXP Realty Compass RE/MAX Opendoor KW Howard Hannah Douglas Elliman Serhant Century 21 La Rosa Realty

Empowering Agents With Choice & Transparency

We've built My State MLS around a simple belief: your listings belong to you. Enjoy universal access to list any property as coming soon and decide exactly where it goes. Our platform gives you flexibility without discrimination, empowering you to optimize pricing, generate leads and reach more buyers.

  • Universal Access

    Highlight any property, from luxury estates to starter homes, before it hits the market.

  • Customizable Syndication

    Choose where your listing appears-Zillow, Realtor.com, Trulia or specialty portals-without restrictions.

  • Fairness & Flexibility

    Agents from all firm sizes get equal opportunity to generate buzz and leads.

  • Seller Confidence

    Test pricing and marketing strategies early for optimal results on launch day.

  • Maximum Buyer Reach

    Expose properties sooner so buyers can plan, finance, and act decisively.

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Who Benefits Illustration

The Industry Is Changing - Don't Get Left Behind

Major portals and brokerages are forging alliances, launching pre‑market programs, and reshaping how listings are shared. Agents who embrace coming‑soon strategies today will gain a competitive edge tomorrow.

Who Benefits?

  • Agents at MLS‑Restricted Brokerages

    If your primary MLS doesn't allow coming‑soon listings, we give you the platform and syndication tools you need.

  • Small & Medium‑Sized Firms

    No invitation needed. Access the same marketing muscle as the biggest firms.

  • Teams & Solo Agents

    Build anticipation, generate leads and fill your pipeline before going live.

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Memberships Starting

$50/mo or $420 annually

Bigger discounts when your whole office joins. No board memberships, fees or fines.

Pricing Table

MyStateMLS, however, is so much more than the best place to syndicate coming soons:

  • Expand Your Territory

    List in any city, state, or country that you're licensed and syndicate to over 135 of the most popular listing sites! Search residential data Nationwide, allowing you to up your referral business, work remotely with clients in your state, and increase your listings' reach.

  • Post and Syndicate Open Listings, MH, and Commercial Property types

    Local MLSs often do not allow syndication for property types that are growing in importance within the industry! Use the Open Listings strategy to grow your business the way many top agents and brokers have.

  • Generate More Buyer & Seller Leads

    Our direct syndication to Zillow, Homes.com, and the primary listing sites is different from a majority of local MLSs in a way that results in more direct buyer leads on each of your listings.

  • 500+ Customizable, Brandable Marketing Resources

    Over 500 flyers, presentations, social media posts, video templates and more! Time is money and our marketing assets and resources are meant to save you tons of it.

  • And More

    From unique syndication options to robust broker and office tools, MyStateMLS continues to add value‑packed features that help you stand out from the crowd.

What Our Members Say

Ready to Leverage "Coming Soon"?

Join My State MLS today and see how coming‑soon listings can transform your business.

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Frequently Asked Questions

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You must be a licensed real estate broker, associate broker or salesperson. Auctioneers licensed to sell real estate are also allowed to join. Attorneys are allowed to join in states that allow attorneys to represent clients as real estate brokers. Sales Associates operating under a state issued Mobile/Manufactured Housing Dealer or Brokers license may also join. Appraisers and lending institutions are also allowed to subscribe for comparable data. Your Real Estate License number is required when creating an account. Your firm must also be a participant.

MyStateMLS is much more than just a listing portal - we are an MLS. When a member lists their property into our system it will be available on our primary site, but we will also send that listing to Zillow, Trulia, Realtor.com and over 140 of the most popular listing sites in the country. Listings are syndicated to ListHub which feeds to over 135 different websites. My State MLS listings are fed DIRECTLY to Realtor.com, Trulia, Zillow, their network of websites, and Homes.com. The MLS uses advanced syndication that will automatically show members as the listing agent next to their listings at no additional cost. Members can promote themselves and their business by branding their listings on third party websites. Each third party site has its own listing display policy, so not all listings will display on all third party syndication sites.

MyStateMLS is a nationwide MLS. This means a real estate professional who belongs to us can list and search properties across the entire country.

Low cost is one of the best features of the MLS. Whether a single broker, or an office of dozens of agents the MLS is competitively priced, without any extra fees or fines. Use the MLS to expand your working area (increase your territory for business), search for specific types of sales like foreclosures and short sales, or simply as a marketing tool to get more agents and more listings for your business. Additionally MyStateMLS has dozens of features designed to help brokers recruit new agents and to let agents get listings, get more direct buyer leads, and grow their business.

A "Coming Soon" listing is a property that is not yet officially on the market but is being promoted in advance to generate interest. This early exposure helps agents build demand, gauge pricing and prepare buyers before the listing goes live.

No - policies vary by MLS. Some restrict or limit pre-marketing, while others enforce strict timelines. That's why platforms like MyStateMLS offer agents more flexibility and control over how and where their coming‑soon listings are marketed.

With increased competition, inventory challenges and evolving MLS rules, agents are using coming‑soon listings to create early demand, attract serious buyers and gain a competitive
advantage before properties officially hit the market.

Sellers benefit by generating buzz, testing pricing strategies and attracting motivated buyers before going live. This can lead to stronger offers, faster sales and better overall outcomes.

Agents can use coming‑soon listings to build their pipeline, generate leads and position themselves as proactive marketers. It's a powerful way to stand out in listing presentations and secure more clients.

Not exactly. While both involve pre‑market exposure, coming‑soon listings are typically marketed publicly (with limitations), while private listings are often restricted to internal networks. Coming‑soon listings offer more transparency and broader reach.

Yes - depending on the platform and settings. MyStateMLS allows agents to control syndication, giving them the ability to promote coming‑soon listings across major portals and maximize visibility.

They give agents a head start. By building interest early, agents can attract more buyers, create urgency and potentially receive offers faster once the listing becomes active.

Yes - agents must follow local MLS rules, fair housing guidelines and disclosure requirements. Using a platform that supports compliant and transparent marketing, like MyStateMLS, helps reduce risk.

MyStateMLS empowers agents with flexibility, nationwide exposure and customizable syndication. Unlike restrictive MLS systems, it allows agents to market listings their way - helping them generate leads, reach more buyers and stay ahead in a rapidly evolving real estate landscape.

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