10 Hacks to Generate Listing Leads for Real Estate Agents

by Jack Brown

The real estate market in the US has always been an interesting one. Theoretically, there is no safer market to work in, nor a more exciting one than real estate. But, as with all markets, there are numerous tricks and hacks that you need to be aware of in order to come out on top. To help you, here are our top 10 tips to generate listing leads:

1. Online Presence

Properly using the internet is a sure way to generate leads and get a good price for your real estate listings. The first part of managing your online presence is successfully leveraging online ads. Each site uses ads differently, so brush up on your Google, Facebook, and Zillow knowledge for the most effective lead generation.

2. Blogs

Having a blog is a great way to increase your online presence. Just make sure that you post interesting pieces of advice regarding real estate at least once a week. And, make sure that your texts are at least 1000 words in length. You can also contribute guest blog posts to other blogs in exchange for a link back to your blog to increase leads.

3. Free Advice

Want people to contact you? Then offer them a service for free. Giving free real estate advice on forums is a great way to showcase your knowledge and attract clients. Just make sure that you are consistent and well spoken.

4. Brand Your Car

This one may seem a bit tacky, but you'd be surprised at how effective it can be. By branding your car, you can easily give a substantial boost to your leads - especially if you are just starting out in the real estate game.

5. Understand Your Buyers

One of the most important things to figure out is who you are selling your real estate to. Generating listing leads is only possible if you know who would be interested in your listing. Carefully consider your target market; are you trying to sell your real estate as an affordable bachelor pad or a homey place for an entire family? This kind of info is vital in order to properly present and sell your listing.

6. Video Marketing

Another key aspect to keep in mind is video marketing. Having a short, well-made video of your real estate is an easy way to get it noticed. Either have your client make a personal one with their cell phone or get someone to make a professional one. If you opt for the personal video, you should include some personal comments about the home. Give potential buyers little tips on how to use and improve it. That way, you will make your real estate offer stand out, which will further generate listing leads.

7. Open Houses

Open houses are an excellent way to generate listing leads. This may require some renovation work and small aesthetic changes; however, by hiring professionals to help declutter and store household possessions, you can stage a home in no time. Remember, if planned and organized properly, an open house can easily make your real estate the most sought after in the neighborhood. Don't shy away from hosting as many open houses as possible, especially if you know a reliable moving and storage company that can help you.

8. Make the First Contact with Leads

Getting someone's email or address should not be too hard in the 21st century. If you meet someone online or during your open house who seems interested, be sure to look them up. If you have their information, you can easily send them more information - be it by email or snail mail. The key is to start off slow by thanking them for being interested and then proceed to maintain them as a lead. Growing your business is all about being active and figuring out how to make and keep your clients.

9. Maintain Leads

Met someone who is interested in your listing but is not yet ready to buy? No problem; just learn to nurture those leads. Do not pressure them into buying right away. Instead, remind them from time to time that your real estate is still available. If you change something in your offer, make sure they know. All in all, you need to stay on their radar so that when they decide to buy, they know who to call.

10. Know Who Sells the Most

One of the secrets of real estate is that divorcees can make for excellent clients. In most divorce cases, selling a home is the only way to split it. Therefore, both parties will be motivated, making the sale easier. Just make sure to approach this situation with finesse and be careful when talking with the parties involved.

About the Author

Through years working with Verrazano Moving and Storage Staten Island and then transferring to selling homes, Jack has acquired quite a bit of know-how when it comes to real estate. Now he is all about sharing this knowledge so that future real estate agents are ready and capable of putting good people in sturdy, beautiful homes.